The UK Government on Friday, 6th January, 2023, have started talks with Burna Boy’s Lagos show Organizers towards exploring a partnership that would boost the entertainment sector in Nigeria.

This is coming after the success of the Burna Boy’s ‘Lagos Loves Damini’ January 1, 2023, show.

The partnership talk kicked off in a meeting that was held at the British Deputy High Commission in Lagos and had in attendance representatives of Creative Economy Catalyst Ltd, Kaycee Kennedy who is the main promoter of the show and Chim Chalemera, Country Director, UK Department for International Trade.

Afrobeat Singer Burna Boy

Kennedy during the discussion listed the positives advantage of partnership which includes the fact that the  new year’s day show was the first African Show listed on Burna Boy official website and ticketing, while pointing out that the show was the biggest outdoor music concert with over 30,000 audience.

It also had the biggest car parking in an event of over 11,000 cars and was also the pioneer single source online ticketing via wallet, with no reported casualties, theft, sexual assault or harassment

Kennedy, however, observed that in spite of the positives, there were some challenges and learning points that were extensively discussed.

Mr Kaycee Kennedy of Creative Economy Catalyst Ltd

In addition, he said the desire to address the main challenges and negatives encountered at the Lagos show necessitated the visit to the British deputy high Commissioner to meet with the UK Department for International Trade and discuss possible collaboration for future events.

Chalemera in her contribution, said she is happy to provide the necessary support including matchmaking and introduction to relevant UK companies to partner with the concert promoters.

According to her, the partnership would ensure future concerts are delivered to international standards.An excited Chalemera expressed happiness about the potential benefits of the partnership which will benefit the Nigerian Creative Industry.

Story: Hilda Katu